As the countdown to the Big Day (the release of POSSUM SUMMER! Have you PREORDERED yet? HA!) arrives, I find that my marketing that I do for myself has concentrated and narrowed down, because of one question:
How best to reach my target audience?
As I write MG, my set of kids aren't normally online the way that I think most us writer types are. And their moms and dads have lives that normally revolve around them ... taking to sports, hobbies, school, and so on. It's conceivable to think that these kids receive their book information from a) librarians b) their parents and c) possibly bookstores/online/etc as a distant third. So as it got closer and closer and I reviewed my marketing efforts for the release I thought about how I reech dees keeds -- >
And just for you followers of Project Mayhem? A free signed POSSUM SUMMER for the first person to comment that knows who exactly said that phrase.
On the 15th my book comes out.
And on the 15th I release my Major Idea (tm) on the world, with the hope that I can reach some serious kids with it (of course I'll talk about it here!) And, if you're interested, we can do a review of my marketing ideas at that time. I'll know how it's going by then.
But let me go on. What I'd very much like to know from you, my Dear Reader, is how do you find out about books? Ask around. Think about that particular family that you know that doesn't live online (do you know anybody like that? I wonder if I do!) How do they hear about them?