WHAT TO EXPECT WHEN
YOU’RE EXPECTING YOUR NEXT YA/MG BOOK RELEASE
Let’s be honest
with ourselves- kids don’t care what the critics say. We can cheer ourselves
and pat ourselves on the back, but getting a fabulous review from a critic
simply does not impress a kid reader.
Unlike adult
fiction (a world where the readers read the reviews and buy accordingly and, thus,
books impossible to get through become best sellers because they are the books in vogue to buy) where you can send your book off into
the world and visit occasionally, YA books demand full-time attention, loving
care, focus, engagement, and presence. Kids want to read, well, a good book, and they will like a book whether a critic tells them to or not.
That’s why it can be more of a challenge to write for kids than adults. It is important to tour for any book, but it seems more so with YA/MG. Being out
there on the road,speaking to kids, connecting with kids, is truly vital in the world of
YA and MG. It is the life’s blood of the YA/MG book. As The Ravens of Solemano (Young Inventors Guild, Book 2) is poised
for release in September, my publisher has basically kicked me out of the house
and sent me packing. Well, that is not exactly… no, wait…that is exactly true!
They have said the spikes in sales and attention on the web were shocking,
every time I was on the road for the last book. But last time, I sauntered back
to the US months after the release of The
Atomic Weight of Secrets to an audience that had to reread the book to
remember what to ask. Word of mouth is so important for all books, but more so
for kids books. This means kids need to know you’re there. You need to make
introductions for your literary baby. Loving care and attention are needed. While The
Atomic Weight of Secrets held its own, it was
really a neglected child. This time, I am ready to go. ARCs went out last month and
events have already been planned. And, unlike with adult books, the long haul
is not a fast delivery. A great review can shoot an adult book through the
roof, but kids need time to get to know the book. My publisher told me to
expect to work hard a lot longer than with books for adults. This was meant to
encourage, as well as demand pavement pounding.It means they will stand behind the book much longer than one might expect. They believe that it simply can
take longer and that the second book sells the first.
So I am ready.
After what seems like ages carrying this baby inside of me, Ravens is kicking. I am taking deep
breaths and doing yoga stretches. I feel like an expectant mother with a suitcase
packed, waiting for labour to begin.
Sounds as if you're ready to roll with this novel. And kids love any interaction with a "real-life" author. I hope you have a great time on your travels to spread the word about The Ravens of Solemano.
ReplyDeleteThanks so much, Michael. This always feels like the quiet time before the storm, the silence before the screaming begins. Teachers know how important that interaction is, sharing with kids, being there.
ReplyDeleteOne of the things that is a gift to the MG author is that our books are generally "slow burn". Unlike YA and adult titles, we have room to pick up speed and gain momentum.
ReplyDeleteLooking forward to your release!
Thanks, Caroline. And, yes, it is a gift.
DeleteI've found this too: it takes so long to get that word of mouth going in MG, but it's also a nice perk.
ReplyDeleteAn early congrats on your next book's release!
Kinds want a good book period. Thanks for sharing your own experience and best of luck.
ReplyDeletethanks, Sheena-kay!
DeleteIt's kind of nice to know there is time to build readership. I love school and Skype visits, and I also like the fact that even if a book has been out for a while, if it's new to a school library or a new reader, it's like a current release to them.
ReplyDeleteCongrats on your upcoming book!
Any hope/commiserations for those of us grounded authors who can't afford to travel far and wide to promote their debut?
ReplyDeleteI don't know when my novel's coming out (Working on edits with my editor now).
So, I have time to plan for things in advance. Aside from local media, how do you network with schools and libraries in your state?
I don't yet have ARCs to hand out or even a cover image to share, but I know I need to be doing something while time's on my side, so to speak.
Postcards, handouts, and most importantly, one-on-one conversations. Let librarians and schools know you exist and are interested in speaking, etc. Establish contacts now.
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