Tuesday, October 11, 2016

On Knowing Enough To Know That We Don’t Know It All [PLUS EXCLUSIVE COVER REVEAL] by Stephen Bramucci

Five months ago, my publisher, Bloomsbury, told me they wanted to change the title of my first book. The idea was a shock to the system. The book had always been called Ronald Zupan and the Pirates of Borneo!, and I was deeply enamored with the Indiana Jones-ish, pulpy feel of that title.

As it turned out, the Bloomsbury team still wanted to keep the  “and the Pirates of Borneo!” bit—it was the narrator’s name they wanted to cut, in favor of something that would include the book’s other main protagonist, 11-year-old Julianne Sato. Something like The Adventure Crew and the Pirates of Borneo! or The Daring Duo and the Pirates of Borneo!

If there was a combination of adjective and noun, you can bet I tried it.

The Thrill Brigade.
The Peril Squad.
The Hazard Team.

Nothing felt quite right. My editor, Mary Kate Castellani, waited patiently.

In June, I flew to Thailand with my girlfriend. On the first day of the trip, riding in the back of a tuk tuk on the way to a train station, I was finally able to separate myself from the old name. To detach a little. I could see that for all of Julianne Sato’s hard work in the novel, leaving her out of the title would be a slight.

Almost instantly, a new title popped into my head, as if it’d been waiting there all along. I turned to my girlfriend. “The Danger Gang and the Pirates of Borneo!”

She was counting bills to pay our driver. “I like it.” She flashed me a smile. “Actually, I really like it.”

I repeated the title as we bought tickets. I muttered it again as we boarded a 1940s-era train. That night, I emailed the title to Bloomsbury.

Their reply came the next day: Everyone was all in on the Danger Gang.


A few weeks ago, I was chatting with my friend Jarret Myer, one of those rare folks whose expertise is having a sense of what’s cool. I told him that story because we were talking about how collaboration is essential to making art and sometimes you have to be willing to bend. Or at least I thought that was the point, until I started to leave and Jarret stopped me.

“Just so you know,” he said, “the new name is way better.”

“Yeah?” I asked.

“Put it this way: I’d pick ‘The Danger Gang’ up before I’d pick up the other one.”

When Jarret said it, I realized that I agree with him. The new name is more inclusive and fits perfectly with the book’s themes. It’s more big-hearted in its worldview. Ronald often idealizes himself as a solo hero, but in reality he’s not. Since he writes the book from the first person, past tense—after realizing that he couldn’t have succeeded on his mission without help—there’s no excuse for the old title.

I don’t put much stock in the notion of an author with a “singular vision.” I think we, as writers, can be overly rigid about our ideas and become myopic. The best luck we can strike is finding collaborators who will catch our blind spots. People who will urge us, as Mary Kate did when I was hesitant about the title change, to “Take some time and really think about this.”

We all like to talk about the writer’s toolbox. Perhaps one tool that too often gets neglected is the ability to recognize when someone else knows best.


With all that said, I’m thrilled to share the cover for The Danger Gang and the Pirates of Borneo. Like Ronald’s adventure, it hasn’t been a solo expedition. The illustrations (on the cover and inside the book) were done by the astoundingly talented Arree Chung—who has added constantly to the project by bringing awesome ideas and superb imagery to the table!

The Danger Gang and the Pirates of Borneo will be released in early August 2017.


  1. Love this cover so much~ and the title is fantastic! This is something my daughter would pick up in a heartbeat (and, of course, I would too!). Congratulations!

  2. Congrats, Steve. Great cover!! And, a great title!! I'm with you, collaboration is key! :-)

  3. Steve! This looks great. Love the new title, and can't wait to read this book.

  4. Love the cover, looks like a wonderful adventure and the title and font really do make me think of Indiana Jones. Congratulations.

  5. Congratulations! My boys would have been all over this a few years back.

    I went through a similar title exchange with my editor this year. I leaned toward The Riddle of Riley's Mine, but my editor felt Jasper and the Riddle of Riley's Mine was stronger. I worried at first that it might sound like a book in a series, that readers would expect other Jasper books. I chose to trust her expertise (which has never, ever done me wrong), and now I agree with her. The new title feels more personal, has more personality.

    And you, Steve, are in the acknowledgments. Thanks again for letting me read your thesis!

  6. This is such a great story! I love hearing the "unknown" details behind how books become what they are, so thanks for sharing. I love the cover AND the title and will DEFINITELY be picking up a copy. :)

  7. Woohoo! Fantastic title and also the story behind it! I love it!

  8. I love the new title and your cover! This is something my kids would pick out at a book store or the library.


Thanks for adding to the mayhem!